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‘Ho hum… Another wedding site?’ you may say… ‘Nothing new there‘. I was quick to dismiss, too – but mistaken. BridalTweet has turned out to be the best marketing tool in the biz for me; you actually get out of it what you put into it!
Every bridal site is targeting 2 groups: Brides and Vendors. Nothing different about that here – in order for a bridal site to work, we all need to be there! So what makes BridalTweet a different kind of community?
Not only do they offer brides stylish wedding ideas and have a forum of over 13,000 members, founder Christine Dyer has taken what seems to be a simple idea and created a vendor-powered resource, seemingly without effort.
Yeah. Exactly. You may have heard this phrase used before and found it to be a false promise. Not here.
I don’t mean you get to fill out a profile where you can build out your contact info, add a description and upload media (maybe without paying extra). This is that and so much more.
With any time spent in the event & wedding industry, it becomes apparent very quickly that networking is essential to success, more so than in many other industries. The power of vendor-to-vendor connections exponentially increases word of mouth. Think about it – the potential reach of a single party planner will far exceed that of a single family planning an anniversary. This site replicates that online. So, the power comes not from the brides or site administrators, but from the vendor network.
That being said, I frankly don’t care whether or not brides are looking at our BridalTweet profile – it’s the other features that are the (deliciously rich, heavenly buttercream) icing on the cake.
The structure of BridalTweet is pretty basic: message boards. Yup – that’s the framework, a simple, open means of communication that has existed since the Internet’s infancy. Think forum but simpler – with a single thread for each topic that continues indefinitely. The topics are sculpted to be self-inclusive.
Let me outline some of the main features to explain:
Any vendor with a profile can contribute. This isn’t an original idea, after all the concept of a blog normally calls to mind a single feed – but something has happened where this open-authorship style has worked before. So many authors on so many topics begs for organization and structure, right? We seem to think so, because most sites take this platform and segment, rank, categorize and feature selectively.
At BridalTweet, what they’ve got is what you see: the latest posts. Any author, any topic. Multiple perspectives. Unfiltered. This makes it a great resource for brides, because they want choices. It’s a great format for vendors because every vendor is on an even playing field, you get your name and content out there, and you can post what and when you want.
And yes, you still have the option of browsing most popular items, archives and categories. But they aren’t shoved down your throat.
Contests & GiveawaysWho doesn’t love them? I know I do, and so do brides – especially budget brides! So it would make sense that one long page featuring different wedding contests and giveaways would be attractive to brides, right? Again, any vendor can post any giveaway or contest. This makes for great blog fodder for your own website if ever you’re stuck on a topic! Think about the exposure – not only will brides see your contest, but other vendors may re-post!
Here is where it gets completely awesome. I promise this works and you will probably see some action within 10 minutes! Gaining a following in social media can be difficult in this industry – but having a strong social presence helps us get more exposure in our communities, communicate with our networks, and even improves SEO when links from our websites are shared! There are 3 social media groups aimed to help us all achieve this goal together: Facebook Fan Pages, Tweet This Please and LinkedIn Profiles.
Facebook Fan Pages: This is a brilliant board, and it works like this: post a link to your brand’s Facebook page, and other community members will use their personal profile to send “Likes” your way. In return, it is customary to use your personal Facebook profile to “Like” other pages listed on the message board, and those that request a link on your Facebook wall. Sure, you may be artificially inflating the number of “Likes” your page sees, but you are also increasing the relevancy of your page for Bridal/Event Services.
Tweet This Please: A great way to gain reach for particular items! While the Facebook group will give you better all-around brand exposure, this group is aimed at getting Re-Tweets. That’s right, that Holy Grail of importance on Twitter. While the hope that a single Tweet may go viral has crossed many a mind, the truth is that a re-tweet is hard to come by. This group will change your mind! On this board, you simply drop your RT text (make sure it’s under the 140 character limit!). Other group members will copy and paste your text into their Twitter account and voilà! You are getting re-tweeted! It is the nice thing to do to also RT items on the list. (Hint: I use HootSuite to schedule some of these re-tweets so I am not overwhelming my followers, but still give back to the group!) Some users post every tweet they write, but I recommend picking and choosing the ones you really want to spread.
LinkedIn Profiles: As a wedding professional, you’re always trying to widen your network, right? With the number of connections you have on LinkedIn directly affecting the number of people who see your face and brand, more and more is a good thing! This group board allows you to post your LinkedIn profile & contact info to connect on the social platform and off. Make new connections quickly!
Click to Watch Video!
That’s just the highlights, folks. There is much more to be had here! I wanted to highlight the above features as they are the most unique and appealing in my eye. In fact, Christine even offers a complete social media training program focused on vendors like us – so if you’re super-ambitious, get this program before sales close 11-21!
Other features on BridalTweet include specific boards for professions and locales, a member networking area, media uploading and sharing, an event board you can add to, a vendor link exchange board, vendor-only discussion board and social media resources from Christine. Of course, you can also advertise.
Have you tried BridalTweet? Want to check it out right now? Tell us your experiences, thoughts and impressions in the comments!
List of Wedding Contest & Giveaway Sites | WPB Event Hall
December 1, 2011 at 1:01 pm[...] BridalTweet – a Rich Community for Vendors [...]
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